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Free marketing from the Bicycle Association

January 9, 2019 Ascend Help, Ascend University, Marketing Harriet Owen

Dear Ascend Retailer,


As a valued Ascend customer, I want to tell you about a new market data service backed by Ascend and Trek Bicycle Corporation which offers our clients FREE access to UK sales data.


Insight from the data will underpin advocacy work to grow cycling which we support as a member of the Bicycle Association, but most importantly will also support and strengthen our clients’ businesses’.  We think the information and insight you will get from this new service will be invaluable to drive your performance and help us meet the challenges ahead.


The market data service includes sales and stock data for bikes, parts, accessories, and services and it will be the first time such data has ever become available to the UK cycling industry.  All you have to do is agree to share your data and we will do the rest. All individual retailer data will remain anonymous.


The BA is operating the service (on a not-for-profit basis) on behalf of the Cycling Industry and has set up a microsite at https://www.bicycle-association.org.uk/market-data with full details.  Please head to the website and sign up as soon as you can.


We believe this a is a major step forward for the UK industry and in particular, could be a major enabler in securing the long-term future of the independent sector.


Thank you,

Michael Collins

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